DAK GOOD
I’m proud to lead the marketing efforts behind Dak Good, the bold Korean fried chicken spot shaking up the food scene in Portage, MI. Working closely with their team, I’ve developed a focused campaign strategy that blends the brand’s flavorful identity with today’s content-driven culture—bringing this local favorite to a wider, mainstream audience.
What was possible?
Production Lead
Photography & Videography
Post Production Editing
Social Account Management
“Crispy.
Juicy.
Addicting.”
“It’s
DAK
GOOD.”
SOCIAL DIRECTION.
Our visual direction blends bold, high-contrast shots with playful motion to capture the crave-worthy energy of Dak Good.