For Congee Village, I am leading a sweeping brand revitalization that bridges the restaurant’s celebrated past with its next chapter of growth. As production lead and director of the full marketing rollout, I’ve developed a comprehensive campaign strategy that includes a complete rebrand, refreshed visual identity, and a new website designed to elevate the guest experience across all touchpoints.

A fixture in New York’s dining landscape for over two decades, Congee Village has earned its reputation as an iconic destination for Cantonese and Hong Kong–style cuisine. Our work honors that legacy while bringing renewed energy to its bold, maximalist aesthetic and vibrant cultural storytelling. Through thoughtfully crafted content, coordinated production efforts, and a modernized digital presence, this rebrand aims to reaffirm Congee Village as a beloved neighborhood gem—while introducing the next generation to its timeless flavors and unmistakable charm.