TIM HO WAN
For Tim Ho Wan, I developed an integrated marketing approach focused on strengthening brand visibility, supporting sales, and connecting with both new and returning guests.
Through campaign planning, social content, promotional storytelling, and strategic brand messaging, I highlighted the craftsmanship and accessibility behind the brand’s signature dim sum. My work helped create a more cohesive digital presence that feels polished, approachable, and aligned with the brand, while supporting continued awareness and engagement.
What was possible?
Production Lead
Social Media Account Management
Campaign Development
Photography & Videography
Post Production Editing
Michelin-recognized flavor, made affordable
TIM HO
WAN
Influencer & KOL Launch Activation
For Tim Ho Wan, I developed and managed a targeted influencer and KOL strategy focused on connecting the brand with relevant local audiences. I sourced and coordinated a mix of food creators, lifestyle voices, and community-based influencers to experience the menu firsthand and share the brand through authentic, social-first content.
From influencer sourcing and outreach to scheduling, coordination, and on-site support, I managed the activation from start to finish. The campaign helped generate organic social content, highlight Tim Ho Wan’s signature dim sum, and expand the brand’s visibility among new and local audiences.