At Koete Omakase, I led social media planning, content production, and campaign shoots to capture the restaurant’s refined approach to Japanese dining. I oversaw creative direction, photography, copywriting, and feed development, coordinating closely with the culinary and operations teams to ensure each asset reflected Koete’s craftsmanship, intimacy, and attention to detail. From seasonal menu launches to private dining and guest experience storytelling, my work helped shape a cohesive digital presence that elevated brand awareness and positioned Koete as a distinctive omakase destination in New York.