As Marketing Manager for Nan Xiang’s major platform accounts, I’ve played a central role in shaping the brand’s identity across its rapidly expanding U.S. presence. With over eight locations, Nan Xiang has grown into a recognized name in the dim sum and soup dumpling scene—and I’ve helped to contribute to the creative direction behind that evolution.

From overseeing campaign production and social content strategy to spearheading the artistic vision behind each shoot, my work is rooted in creating visually compelling stories that resonate with a multicultural, digitally native audience. I’ve also led cross-continental communication with Nan Xiang’s corporate teams in China, aligning overseas marketing strategy with local brand goals to ensure authenticity and consistency across every touchpoint.