TEAMANIA
For Teamania, I guided a social content refresh that brings fresh energy to a beloved neighborhood bakery in Maryland. As art direction and production lead, I captured a series of social-first visuals to elevate Teamania’s classic Asian bakery offerings with a brighter, more modern pop, while supporting Hooktea's launch moment as the brand steps into its next chapter.
Known for its cozy charm and nostalgic baked goods, Teamania has built a loyal local following through warmth, comfort, and tradition. My approach honors that familiarity while introducing a more vibrant visual language, balancing playful color, clean styling, and scroll-stopping composition. Through thoughtful imagery and cohesive content direction, this work helps Teamania feel both timeless and refreshed, inviting longtime guests back in while capturing the attention of a new audience discovering it for the first time.
What was possible?
Production Lead
Photography & Videography
Post Production Editing
Social Account Management
A classic strawberry cream cake, styled against a rich red backdrop to bring warmth, depth, and an elevated sense of indulgence. Soft whipped cream piping and glossy fruit toppings highlight the cake’s light, airy texture, while the saturated bckground add a bold, modern contrast that makes every detail feel more vibrant and intentional.
TASTEFUL
STAGING
HOOKTEA BY TEAMANIA
For Hook Tea’s Maryland launch, we collaborated with Teamania to spotlight a unique bakery-and-tea pairing concept, combining their flaky breads with a new tea menu designed for modern tastes. I worked cross-functionally with my team to support influencer activations, content production, post-editing, and paid ads amplification, contributing to a successful launch that increased awareness and in-store traffic.
EVENT RECAP shot by CHASE HARRIS
INSTALLATION FABRICATION (mirror & cup tea) by UNA ZHANG
