YONGCHUAN
For Yongchuan’s Seafood Festival, I led the campaign’s creative direction and digital storytelling, developing the overall narrative, campaign planning, photography, and videography direction to bring the seasonal concept to life. Working closely with the team, I shaped a visual approach centered around freshness, craftsmanship, and the story behind each dish, creating content that felt refined, immersive, and aligned with the restaurant’s identity.
Beyond production, I also managed the brand’s social media presence throughout the campaign, overseeing content rollout, messaging, and platform execution. From behind-the-scenes kitchen moments to polished dish photography and narrative-led video, the campaign was designed to create a cohesive story across every touchpoint while highlighting Yongchuan’s seasonal seafood offerings in a thoughtful, elevated way.
What was possible?
Production Lead
Photography & Videography
Post Production Editing
YOUNCHUAN
YOUNCHUAN
AS SEEN IN INFATUATION
Come to YongChuan for an unstuffy but still elegant-feeling special occasion, like a group chat reunion when someone’s visiting from out of town, or a double-date birthday dinner. Ideally, you should bring a few friends to sample widely from the stacked menu, and for a particularly memorable centerpiece to your meal, consider the Ningbo Eighteen Cuts. This signature raw crab dish must be preordered a week in advance, but for a celebration, it’s well worth it.
Event Planning & Production